The Central Office of Information has awarded &£3m worth of advertising business, covering its UK Online and 2001 Year of Science initiatives.
Abbott Mead Vickers.BBDO is believed to have won the &£1.5m 2001 Year of Science project, and Ogilvy & Mather the &£1.5m UK Online account. AMV.BBDO pitched for the 2001 Year of Science account against D’Arcy. TBWA London and the Leith Agency were also originally briefed. The project aims to show children that science can be fun and relevant to everyday life. The campaign, which includes TV ads, will launch next year.
The &£1.5m COI 2001 Year of Science account was also won after a two-way pitch against D’Arcy.
UK Online is a Cabinet initiative to develop a centre of information about its activities. The campaign will include promotion of a proposed network of learning centres, as well as a government portal.
It will be able to offer online applications for official documents, such as passports and driving licences. Tax returns are also scheduled for inclusion in the portal.
UK Online will form part of the new strategy, unveiled by Tony Blair last month, to foster dot-com innovations and entrepreneurial culture in government.
The COI declined to comment on the agency appointments.