Hooper piece offers tonic to marketing

E-mail address for letters to the editor: mw.editorial@chiron.co.uk please enclose your home or business address

We should all thank Matthew Hooper of Interfocus for bringing some colour to the sales promotion/direct industry and sticking his head above the parapet to be profiled by David Benady (MW September 14).

We should all thank David for bringing some colour to Marketing Week readers in his, in parts, light-hearted profile of Matthew Hooper.

They are both a tonic to an industry and a marketing title which can sometimes take itself a little bit too seriously.

I look forward to the debate in the letter section continuing so that Matthew gets even more profile for his industry before he takes up the chairmanship of the Sales Promotion Consultants Association.

Sven Olsen

Managing director

Banks Hoggins O’Shea/FCB

London W1

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here