Some decision support is weak

The SP Reputations Survey, (MW last week) is based “on a sample of 301 respondents with responsibility for purchasing services from a range of external marketing services consultancies – including sales promotion.”

However, the research apparently came up with some data as to which agencies had “been heard of”. Unfortunately, a full table of results was not printed, but the article confirmed that Tequila Payne Stracey and Black Cat were only known by 21 per cent of clients while Saatchi & Saatchi and KLP Euro RSCG fare no better with the latter “only recognised by 12 per cent” of the sample.

Given that these agencies are pre-eminent in their field and presumably employ new business teams to keep their name in front of prospects, one is drawn to a simple conclusion: those decision makers within client companies are not serving their masters well.

It is their business to be aware of what is around to provide good service. They are, therefore, either myopic, apathetic or just plain incompetent at their responsibilities.

A sorry state of affairs indeed.

Michael Bartram

Michael Bartram Promotional Marketing

Bushey, Herts

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here