Steff shares her passion for QVC

Claydon Heeley Jones Mason account director Steff McGrath, wife of Bates copywriter Don McGrath, has an insatiable passion for… QVC, the shopping channel.

As a fan of many years, McGrath was ecstatic when Claydon Heeley won the channel’s ad account earlier this year and even landed a part – caked in facepack – in one of three TV executions.

Not satisfied with this coup, when the agency was asked to donate something for QVC’s annual Breast Cancer Care day, Steff finally managed to make one of her dreams come true: she simply couldn’t pass up the chance to appear live on air to explain the agency’s donation: “A creative team for the day”.

Some people’s obsessions are just too perverse to comprehend…

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