World Records go online

Guinness World Records is launching an interactive website on October 23, designed by marketing communications agency Oasis.

The site, owned by Diageo, offers people the chance to measure up against world record holders of various categories – for example the world’s fattest man, or the person with the longest fingernails.

The home page (at www.guinnessworldrecords.com) will feature a world record history snippet called the Daily Wow!

Other interactive features include a calendar where people can advertise their own world record attempts. Eventually, the company hopes to broadcast the progress of its event live via webcam.

Oasis has created a template for the site which will allow the editorial team to change content daily.

Guinness World Records is also a hit TV series, owned by Fox TV and broadcast to 100 million viewers worldwide. The site will be backed by an extensive on- and offline marketing campaign.

Stephen Nelson, chief executive of guinnessworldrecords.com, says: “We have a great brand and a loyal audience. The site is interactive and immersive, with rich content.”

Mark Cripps, interactive director at Oasis Communications, adds: “The site’s really good fun and had a fantastic response when we tested it in the US. We can’t wait for it to go live in the UK.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here