World Records go online

Guinness World Records is launching an interactive website on October 23, designed by marketing communications agency Oasis.

The site, owned by Diageo, offers people the chance to measure up against world record holders of various categories – for example the world’s fattest man, or the person with the longest fingernails.

The home page (at will feature a world record history snippet called the Daily Wow!

Other interactive features include a calendar where people can advertise their own world record attempts. Eventually, the company hopes to broadcast the progress of its event live via webcam.

Oasis has created a template for the site which will allow the editorial team to change content daily.

Guinness World Records is also a hit TV series, owned by Fox TV and broadcast to 100 million viewers worldwide. The site will be backed by an extensive on- and offline marketing campaign.

Stephen Nelson, chief executive of, says: “We have a great brand and a loyal audience. The site is interactive and immersive, with rich content.”

Mark Cripps, interactive director at Oasis Communications, adds: “The site’s really good fun and had a fantastic response when we tested it in the US. We can’t wait for it to go live in the UK.”

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