Ad push for Greene King

Greene King is launching a £2m television campaign for its cask ale brand Greene King IPA in an attempt to woo younger drinkers.

Greene King is launching a &£2m television campaign for its cask ale brand Greene King IPA in an attempt to woo younger drinkers. The ads, which carry the strapline ‘Time well spent’, show two pints of IPA being drained as young people talk about trivia such as boy bands, the Internet and salted peanuts. The campaign has been created by McCann-Erickson, with Mediacom TMB handling media buying. A series of six ten- and 20- second ads will break on Monday, with three more to follow next year. The ads will run alongside a 48-sheet outdoor campaign, concentrated in the South and South-west.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here