Greene King is launching a &£2m television campaign for its cask ale brand Greene King IPA in an attempt to woo younger drinkers. The ads, which carry the strapline ‘Time well spent’, show two pints of IPA being drained as young people talk about trivia such as boy bands, the Internet and salted peanuts. The campaign has been created by McCann-Erickson, with Mediacom TMB handling media buying. A series of six ten- and 20- second ads will break on Monday, with three more to follow next year. The ads will run alongside a 48-sheet outdoor campaign, concentrated in the South and South-west.