Amoy fills global marketing post

Jo Wallace has been appointed to the senior role of international marketing manager of HP Foods’ Amoy Noodles and Sauce Chinese food range. She takes over from Steve Conway, who quit in January to become marketing manager of Radio Five Live.

Wallace is HP’s top European marketer for Amoy products and reports to managing director Lucien Fa. She previously reported to Conway.

Amoy launched a £5m marketing campaign – its biggest to date – earlier this year to support new vegetable products in its Straight to Wok line and the new Noodles Like Fresh range.

Other Amoy products include Ready to Wok, Stir Fry Sauce and Noodles. Amoy has a 20 per cent share of the plain dried noodle market (Nielsen MEAL), behind Sharwood’s, which is owned by Centura Foods.

Mustoe Merriman Herring Levy handles all of HP Foods’ creative advertising, including HP Sauce, Lea & Perrins and the Amoy range. Media buying is handled by Carat, and planning by StarcomMotive.

HP Foods, part of Danone, spends about £10m on advertising across its brands (AC Nielsen MEAL).

It is not known whether Wallace plans to review the advertising.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here