Barclaycard shuffles marketers

Barclaycard, the UK’s leading credit card company, has reappointed former head of brand marketing Colin Woodcock and promoted its direct marketing chief as part of a top-level restructure designed to move the brand into new areas.

Woodcock quit the company less than two months ago to join British Gas as head of marketing (MW August 10), but is now returning to Barclaycard in a new role, as head of marketing strategy.

Meanwhile, head of relationship marketing Mark Duckworth has taken over Woodcock’s previous role, head of brand marketing, which will cover both above and below the line.

Both will report to Barclaycard marketing director Paul Parmenter, whose own role has been expanded in line with the new strategy. He will add corporate and new venture business to his existing role, which covers UK and international consumer accounts.

A Barclaycard spokesman says: “This restructure will put marketing at the heart of our business as we move the brand into new sectors.”

He declined to say which sectors the company is investigating.

The company has come under increasing pressure from low-cost US credit card companies, such as Capital One, and UK entrants like Prudential’s Egg, but still holds 25 per cent of the UK market. Its nearest rivals, Lloyds TSB and NatWest, both hold about 12 per cent.

British Gas has yet to appoint a replacement for Woodcock.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here