Capital FM drops logo in image revamp

95.8 Capital FM is to ditch its famous smiling sun logo in an overhaul of the station’s image.

The flagship Capital Radio station will launch a new corporate identity later this month. It will be backed by a TV brand advertising campaign created by Mustoe Merriman Herring Levy (MMHL).

A Capital Radio spokeswoman says: “The sun is going, it’s not subtle enough to reflect the brand today. We needed something more relevant.”

MMHL was appointed in August to work on the one-off branding project (MW August 10) after Capital Radio’s two-year relationship with Abbott Mead Vickers.BBDO ended the same month. Zenith Media handles Capital’s media account.

Capital Radio London head of marketing Vijay Solanki started the process of rebranding 95.8 Capital FM last year (MW December 16).

Solanki is to leave Capital Radio at the beginning of next year to join IPC Media as marketing director of its music and sport division.

The rebranding is understood to have had a knock-on effect for programming under 95.8 FM programme controller Jeff Smith and for Capital Radio Advertising under its managing director Linda Smith.

Smith returned to the radio group this year from her position as commercial director at MediaVest.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here