Contentment is just the job

Thanks to Stopgap Recruitment in the Diary (MW September 28) for giving me the laugh of the week, even over Iain Murray.

Their idea of a director of contentment is brilliant from a company that doesn’t respond to e-mails, letters or any other form of contact. Its only advantage is that it at least doesn’t damage corporate image through its ill-manners, unlike most other recruitment companies. Which raises the issue – just how safe is a brand is in the hands of recruitment companies?

It would seem, that when a recruitment company promotes a brand or corporate image, it should take some responsibility for it.

The absence of replies makes the company’s image suffer. Assuming 100 people apply for each post, then there are long-term consequences.

Interestingly the exercise has given me the opportunity to create another training module discussing this very issue. One must always be grateful for small mercies.

Norman Clark

NormClark Training



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