Digest

…The Union has created a £7m TV advertising campaign for Halifax’s direct operation, Intelligent Finance (IF). The push aims to explain how IF customers will be better off with the IF ‘zero per cent Credit Card’ and ‘five per cent current ac

The Union has created a &£7m TV advertising campaign for Halifax’s direct operation, Intelligent Finance (IF). The push aims to explain how IF customers will be better off with the IF ‘zero per cent Credit Card’ and ‘five per cent current account’. A two-week burst from this week will be followed with more TV later this year. The agency has also won the Surveys On Line advertising account.

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