I read Rob Furber’s article on Long Term Views (MW October 5) with great interest. I suggest that production and events companies should look to themselves for the causes of this lack of long-term relationships.
Firstly, we work in an industry where businesses continually charge exorbitant prices for what they do, and they incline towards showing a greater interest in short-term profitability than in delivering truly value-managed service with an eye to the long term. Secondly, the majority of production companies do not seem to view themselves as a fundamental part of their clients’ marketing and communication strategies.
It is no surprise, therefore, that that they are involved at the last minute and contribute little more than just providing the platform for live events.
The MMM Group