Events teams to blame for profits

I read Rob Furber’s article on Long Term Views (MW October 5) with great interest. I suggest that production and events companies should look to themselves for the causes of this lack of long-term relationships.

Firstly, we work in an industry where businesses continually charge exorbitant prices for what they do, and they incline towards showing a greater interest in short-term profitability than in delivering truly value-managed service with an eye to the long term. Secondly, the majority of production companies do not seem to view themselves as a fundamental part of their clients’ marketing and communication strategies.

It is no surprise, therefore, that that they are involved at the last minute and contribute little more than just providing the platform for live events.

Nick Harvey

Managing director

The MMM Group

Droitwich WR9

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here