Major names join loyalty card scheme

A new loyalty smart card, which allows shoppers to collect points, has signed up Woolworths and Dixons for its launch.

Worldcard, which has been piloted in the North-east, is being rolled out by Music Marketing Services, a London-based consultancy service, to the rest of the country.

The multi-function card is used to collect points from retailers that have joined the scheme. Retailers offer points on purchases and will be able to access customer data obtained through the scheme. Customers apply online for the card.

Points will be redeemed through the Worldcard website, www.worldcard.co.uk, which offers products such as package holidays, sports goods and computers. The company also plans to introduce in-store redemption at a later date.

A spokeswoman for Worldcard says: “The more retailers that sign up, the more attractive it is for cardholders, who can collect points throughout the day from buying newspapers in the morning to going to the cinema in the evening”.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here