Major names join loyalty card scheme

A new loyalty smart card, which allows shoppers to collect points, has signed up Woolworths and Dixons for its launch.

Worldcard, which has been piloted in the North-east, is being rolled out by Music Marketing Services, a London-based consultancy service, to the rest of the country.

The multi-function card is used to collect points from retailers that have joined the scheme. Retailers offer points on purchases and will be able to access customer data obtained through the scheme. Customers apply online for the card.

Points will be redeemed through the Worldcard website, www.worldcard.co.uk, which offers products such as package holidays, sports goods and computers. The company also plans to introduce in-store redemption at a later date.

A spokeswoman for Worldcard says: “The more retailers that sign up, the more attractive it is for cardholders, who can collect points throughout the day from buying newspapers in the morning to going to the cinema in the evening”.

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