New age philosophy and new media are often said to go hand in hand. Unfortunately, Leicester-based marketing company Rock Kitchen Harris (RKH) has taken this idea a little too literally. In fact it has gone straight to their heads. According to RKH, the company’s new media division, Fourthfloor, can give organisations the power to “elevate” their marketing. Fourthfloor has set up a website with a Zen theme to “enlighten” users, but it seems more like an excuse for a bit of Photoshop jiggery-pokery to give Fourthfloor an idea of what they’ll all look like in a few years’ time. Trouble is, it looks frighteningly like an old Tefal ad. More “Hmmm” than “Ommm”.