Soil Association appoints chief from Oxfam

The Soil Association has appointed Martin Cottingham as its new marketing director.

Previously South-west regional campaigns manager for Oxfam, he replaces Emma Collins, who has left to pursue a career in music. Cottingham will report to deputy director Kathie Burton.

The Soil Association, which certifies producers of organic food, has increased its marketing department from five to 20 people in the past two years, mirroring the boom in organic food sales.

Cottingham, who starts his job around Christmas, will oversee publications, fundraising, media liaison and informing the public about organic food.

He says the Soil Association is researching a lengthy response to comments made by Sir John Krebs, head of the Food Standards Agency, who claims organic food does not provide value for money.

Cottingham says: “There is a great deal of concern about GM food and BSE and I think the time for organic farming has come.

“The comments [Krebs] made do not do justice to the food industry. He was talking about low standard, imported products which are not certified by the Soil Association.

“We hope the research will show the arguments he is putting forward don’t hold water and that there are substantial health benefits.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here