BBC Worldwide launches teen title

BBC Worldwide is launching its fortnightly Star: the celebrity magazine with a TV ad that shows jostling paparazzi photographers clustered around a newsstand shouting out names of celebrities. There will also be a radio campaign to support the title launch, which targets 14- to 16-year-old girls. The &£2m ad campaign, which breaks this week, has been created by Claydon Heeley Jones Mason, with media through New PHD. The magazine draws inspiration from American magazines such as US Weekly, Entertainment Weekly and Teen People. Its first issue features Sarah Michelle Gellar, star of cult TV programme Buffy the Vampire Slayer.

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