Digest

Half of all Germans now see advertising as “entertaining” – in stark contrast to the Nineties, according to a new survey. Also, 43 per cent regard it as ‘helpful to the consumer’ and 38 per cent say it provides useful information about new products. The survey, conducted by a company owned by Axel Springer and Bauer, shows Germans are twice as likely to go into debt to finance non-essentials as they were eight years ago; 68 per cent say money is a key factor in choosing as job, compared with 60 per cent in 1992.

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