The theory is that great minds think alike. Or that is at least what marketing consultancy Kinesis is banking on with its latest gimmick to attract new clients.
It has devised Great Minds, the advertising and marketing game, which throws up classic marketing conundrums such as how can a challenger brand compete with and take market share from a brand leader?
For those with Great Minds that need assistance with lateral thinking, solutions can be found in packs of cards labelled logic, wisdom and inspiration.
Who would have thought that a game of cards could solve all your marketing problems? Obviously not all Great Minds think alike…