Great Minds that need assistance

The theory is that great minds think alike. Or that is at least what marketing consultancy Kinesis is banking on with its latest gimmick to attract new clients.

It has devised Great Minds, the advertising and marketing game, which throws up classic marketing conundrums such as how can a challenger brand compete with and take market share from a brand leader?

For those with Great Minds that need assistance with lateral thinking, solutions can be found in packs of cards labelled logic, wisdom and inspiration.

Who would have thought that a game of cards could solve all your marketing problems? Obviously not all Great Minds think alike…

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here