Great Minds that need assistance

The theory is that great minds think alike. Or that is at least what marketing consultancy Kinesis is banking on with its latest gimmick to attract new clients.

It has devised Great Minds, the advertising and marketing game, which throws up classic marketing conundrums such as how can a challenger brand compete with and take market share from a brand leader?

For those with Great Minds that need assistance with lateral thinking, solutions can be found in packs of cards labelled logic, wisdom and inspiration.

Who would have thought that a game of cards could solve all your marketing problems? Obviously not all Great Minds think alike…

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

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