Great Minds that need assistance

The theory is that great minds think alike. Or that is at least what marketing consultancy Kinesis is banking on with its latest gimmick to attract new clients.

It has devised Great Minds, the advertising and marketing game, which throws up classic marketing conundrums such as how can a challenger brand compete with and take market share from a brand leader?

For those with Great Minds that need assistance with lateral thinking, solutions can be found in packs of cards labelled logic, wisdom and inspiration.

Who would have thought that a game of cards could solve all your marketing problems? Obviously not all Great Minds think alike…

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here