Multi-cultural society profits good causes

With reference to The Race Is On (MW October 12) it isn’t only mainstream retailers who could benefit from knowing a little more about the festivals celebrated by the different communities. Many people are culturally disposed to be especially charitable on certain days and fundraisers should be aware of these times.

In addition to the sacred days, many people observe the secular national and traditional days and use them as occasions to focus on and celebrate their individual communities.

Incidentally, although Diwali is a Hindu festival it is also celebrated by the Sich and Jain communities, albeit for different reasons.

Karen Pearce

Building Bridges

London N3

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