Skoda swept the boards at the Marketing Week/CIM Effectiveness Awards this week.
The car company not only carried off the brand category award in durables and automotive, but won the supreme Grand Prix “winner of winners” award. In addition, Skoda head of marketing Chris Hawken was named Marketer of the Year.
Stelios Haji Ioannu, chairman and founder of easyJet, was proclaimed Entrepreneur of the Year. easyJet was also the winner in the Leisure category.
Levi Strauss won the Campaign of the Year award for Flat Eric and also carried off the new Phoenix Award, which showcases revitalised brands. The Jaguar S-Type was named New Product of the Year.
Metro, the free Tube newspaper, was winner in the Media category, and Iceland won in Retail. MÃÂ¼ller Light took the Food and Drink FMCG prize, and Dulux the Other FMCG category. Egg, last year’s grand prix winner, scooped the Financial Services award, while Barnardo’s won in the new Charities and Public Sector category.
The Awards, now in their second year, took place at the London Hilton. It is the only scheme which evaluates the whole range of brands, and the marketers and services behind them, by business results.
“All of these winners can demonstrate solid, accountable achievement. The performance of Skoda was particularly spectacular, given the poor state of the UK car market over the past year,” says Stuart Smith, editor of Marketing Week, and chairman of the Award judges.