Evaluating the evaluation

Retailers are putting the squeeze on international brands by demanding discounts on volume sales and cross-country pricing.

Seagram Spirits & Wine is launching a £20m global advertising campaign in an attempt to target its cognac brand Martell at a younger, trendier consumer.

What is it with pubic hair at the moment? First there was the controversial Kookai campaign showing a woman in a skimpy bikini having her pubic “lawn” trimmed by a miniature man and his mower. Then came the massive public outcry – well 100 or so complaints to the ASA – over Elida Fabergé’s Organics […]