Ford has launched a website – Fordjourney.com – to sell cars direct to consumers who want “haggle-free” prices.
Customers buying online through Ford Journey purchase their new Ford car direct from Ford Motor Company Limited. The chosen car is then delivered to the customer’s selected Ford dealer.
Ford says the new site will particularly appeal to customers who want a new car quickly, do not need to offer their existing vehicle in part-exchange and for whom offers, such as free insurance, are less attractive.
This focus “on the essentials” allows the new Ford car prices quoted on Ford Journey to be “totally transparent”, says a Ford spokesman, with reductions on recommended on-the-road prices.
Ford Journey customers can also take advantage of a “unique” dispute resolution service that has been arranged with the Chartered Institute of Arbitrators.