Hairy ads are pubic enemy number one

What is it with pubic hair at the moment? First there was the controversial Kookai campaign showing a woman in a skimpy bikini having her pubic “lawn” trimmed by a miniature man and his mower.

Then came the massive public outcry – well 100 or so complaints to the ASA – over Elida Fabergé’s Organics Colour Active Shampoo from J Walter Thompson which declared “Keeps hair colour so long, you’ll forget your natural one” and showed another bikini-clad girl peering down her pants. Sony’s “go create” mobile phone ad decided to go for unwanted embarrassment from nasal hair instead of the pubic variety, with the strapline “Are you sure you want all the attention?”

Now BTCellnet, never one to jump on a bandwagon, has managed to roll all these several advertising trends into one ad – an illustration of a bikini-clad figure with a prominent pubic hair problem with the strapline “Life contains enough embarrassments without your mobile being one”. At least it’s original.

Surely advertising agencies can think of something better to promote their client’s products than pictures of pubic hair? No? Oh well.

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