Money site hires One 2 One chief

One 2 One marketer Colin Morley has been hired as the first marketing director for online personal financial services provider Moneygator. Morley leaves the mobile phone operator this week after five years with the company.

He was most recently head of interactive marketing, developing the company’s website and services. In his previous role as general manager of customer marketing and brand development, he helped establish One 2 One’s famous branding campaign.

Prior to One 2 One, Morley held senior marketing positions at Weetabix and Quaker Oats. He has been in the industry for 22 years.

Moneygator launched in April and allows consumers to compare terms for credit cards, personal loans and mortgages from a wide range of financial providers. Customers can then apply for products online.

Morley says it is time for him to move on from One 2 One: “Moneygator is an exciting new challenge – both telecoms and online finance are dynamic and competitive industries. It’s a powerful product using unique proprietary software enabling comparisons of financial options online. The first thing to do is clarify the brand positioning and the positioning of the site.”

He will develop and integrate Moneygator’s e-commerce strategy, increasing consumer and business acquisition and building the brand. He will appoint six or seven new members to the marketing team.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here