New initiative from, Europe’s leading Internet music download site for unsigned bands, has announced a service for marketers who wish to use music in TV ads and offline and online promotions.

“What our research revealed” says Simon Miller, peoplesound business development director, “was that marketers consider music to be a very powerful tool for exciting a large audience, but the traditional licensing processes are painfully slow with unrealistic pricing and uninspiring innovations. Peoplesound has designed a service which breaks ground in all these areas.”

Ernesto Schmitt, chief executive of Peoplesound, adds: “What used to take weeks of negotiations can be accomplished in days.” He claims that Peoplesound’s fees are “a fraction of the cost of those charged by major record companies”.

The company, which will be holding a workshop in November for ad agencies, has already been involved with some big name advertisers, including Microsoft, Casio, Virgin and Smirnoff Vodka.

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