Rolls-Royce & Bentley Motor Cars has appointed car industry veteran Jim Campbell as its chief marketer.
Campbell, who left his job as marketing director of Land Rover in June last year, is joining the luxury car company as marketing director. He will report to Adrian Hallmark, the company’s sales and marketing director.
Hallmark says: “Jim joins at a very exciting time for everyone at Bentley Motors and brings a wealth of experience in the automotive sector and a very successful track record as a marketer.”
Rolls-Royce’s advertising business is handled by BMP DDB. Media is bought by OMD.
Campbell left Land Rover as part of a wave of other departures after BMW, the company’s previous owners, brought in Dieter Laxy to head sales and marketing (MW June 17 1999).
He later joined Young & Rubicam’s below-the line agency Impiric, formerly Wunderman Cato Johnson, as international-business director on its Jaguar account.
Two years ago Volkswagen and BMW fought for control of Bentley and Rolls-Royce. VW controls Bentley and Rolls-Royce until December 31, 2002. Control of Rolls-Royce will then be handed back to BMW while VW will build a new range of Bentley cars, probably in Germany.