Starcom wins £6m easyvalue task, the online shopping comparison site about to be launched by easyGroup, is understood to have picked Starcom Motive to handle its &£6m offline media account.

The agency picked up the business after a pitch against Carat. has also appointed MediaVest Interactive to its online media buying and planning account after the agency beat off competition from Profero and Optimedia. Starcom and MediaVest pitched together as Starcom MediaVest Group.

It is believed easyGroup will continue its policy of using its in-house creative department for the new online service. plans to launch before the end of the year, initially focusing on white goods before moving into other areas, likely to include clothing and travel.

It will rival other shopping comparison sites such as and

Launch marketing is likely to include TV, radio, press and taxi ads, as well as viral marketing to EasyJet’s existing customer database.

Stelios Haji Ioannu, chairman and founder of easyJet, won the entrepreneur of the year award at the recent Marketing Week/CIM Effectiveness Awards. EasyJet was the winner in the leisure category.

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