Starcom wins £6m easyvalue task

Easyvalue.com, the online shopping comparison site about to be launched by easyGroup, is understood to have picked Starcom Motive to handle its &£6m offline media account.

The agency picked up the business after a pitch against Carat.

Easyvalue.com has also appointed MediaVest Interactive to its online media buying and planning account after the agency beat off competition from Profero and Optimedia. Starcom and MediaVest pitched together as Starcom MediaVest Group.

It is believed easyGroup will continue its policy of using its in-house creative department for the new online service.

Easyvalue.com plans to launch before the end of the year, initially focusing on white goods before moving into other areas, likely to include clothing and travel.

It will rival other shopping comparison sites such as Kelkoo.com and Pricerunner.com.

Launch marketing is likely to include TV, radio, press and taxi ads, as well as viral marketing to EasyJet’s existing customer database.

Stelios Haji Ioannu, chairman and founder of easyJet, won the entrepreneur of the year award at the recent Marketing Week/CIM Effectiveness Awards. EasyJet was the winner in the leisure category.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here