The Diary has obviously struck a chord with some of its readers – namely those involved in frequenting public lavatories more often than most. No, not George Michael, but a sector of the marketing fraternity who must be feeling flush at the moment – toilet marketers.
Toilets are this season’s big thing in marketing (along with pubic hair in advertising). A couple of weeks ago we had Vision PR positioning enlarging mirrors above urinals to flatter potential customers with the line “making you look big” (MW October 12).
This week we have Wilson Harvey straying into the little boy’s on behalf of its client GB Information Management who will encourage customers to ” Improve their targeting” with a picture of a, er, toilet. Enough of toilets as a marketing tool: the idea stinks.