Clickmusic.co.uk, the Internet search engine for music, is to launch a consumer magazine in a deal with Virgin Megastores. The debut issue of the quarterly title, Clickmusic – a Pocket Guide to Music Online, will be distributed through Virgin in the first week of November. Half a million copies of the magazine will be printed […]
It appears from your letters column of October 12 that one Norman Clark from France is having trouble communicating with us here in Richmond. We stand accused, he says, of ignoring his e-mails, letters and “other forms of communication”. Our records show that during our seven years of business we have had contact with just […]
Chemists’ shelves are bulging with pain relief products, all varying in strength and price. But what makes one brand more popular than another?
Virgin Drinks UK managing director Swag Mukerji – who had overall responsibility for marketing – has quit the company without a job to go to as a result of a restructuring of the business. Laurent Deruelle, managing director of Virgin Drinks France, takes over some of his responsibilities as UK country director, while his marketing […]
Peoplesound.com, Europe’s leading Internet music download site for unsigned bands, has announced a service for marketers who wish to use music in TV ads and offline and online promotions. “What our research revealed” says Simon Miller, peoplesound business development director, “was that marketers consider music to be a very powerful tool for exciting a large […]
PC manufacturer Fujitsu Siemens Computers has appointed its first UK marketing director. Mel Taylor joins the company from data storage company StorageTek, where he was marketing director for the Europe, Middle East and Asia region. Taylor will oversee the 21-strong marketing department, previously overseen by strategy and communications marketing manager Charles Bowes, who will now […]
Argos has launched its first store card, the Argos Card, offering customers a credit facility provided by parent company Great Universal Stores (GUS), the retail and information services group. Customers will be able to use the card to buy any item from the Argos and Argos Additions catalogues through Argos stores, Argos Direct, the Internet […]
It may look like another minute tweak of the TV control button, but the resulting picture emerging for sponsorship is incomparably bigger and better. So much so that, in five to ten years’ time, the Independent Television Commission’s latest relaxation of TV sponsorship guidelines may seem a turning point in the fortunes of these obliquely-crafted […]
National boundaries will be no obstacle, thanks to Internet advances that promise to have vast potential for data capture and market research across Europe.
I read David Kilburn’s column, “Never mind TV ads: paint a cow” (MW October 12), with great interest, but I couldn’t shake the feeling that this is just the sort of thing that gives the marketing industry a bad name. The gist of the piece was that rural India represents a huge marketing opportunity for […]
Next year will be an exciting time for character licensing, with the release of two sure-fire film blockbusters. But the licensors need to learn from the mistakes of the past.
Typhoo is rolling out a range of speciality teas that have so far only been available at its t-fresh café in the Millennium Dome. The range, which will hit supermarket shelves early next year, will feature the Millennium Blend flavour, along with Earl Grey, Ceylon, Kenyan, Darjeeling and Nilgiri variants. Despite the Dome’s problems, Typhoo […]
Despite recent criticism, customers’ loyalty to high-street banks has remained intact, but that doesn’t stop them complaining about the level of service.
The theory is that great minds think alike. Or that is at least what marketing consultancy Kinesis is banking on with its latest gimmick to attract new clients. It has devised Great Minds, the advertising and marketing game, which throws up classic marketing conundrums such as how can a challenger brand compete with and take […]
Aqua-Pura distributor Well Well Well has drafted in the head of marketing for Merrydown Cider to be its sales and marketing director of its consumer division. The appointment of Kevin Bolt completes a restructure which splits its operation into corporate and consumer divisions. Prior to working on Merrydown, Bolt was sales and marketing director at […]