Translucis welcomes the discussion raised in your news analysis on our new plasma screen-based system that will allow brand owners to reach 18to 24-year-olds in bars, clubs and pubs (MW November 16). Please do, however, reassure your anonymous contributor that we will not be “bombarding” him with messages “while enjoying a quiet pint” (MW November […]
Good Causes could be tapped to pay fines incurred by The People’s Lottery should it fail to meet deadlines when installing terminals or prove incapable of making the next Lottery licence run on time, according to the game’s regulator. The National Lottery Commission is considering bids to run the next Lottery licence from Camelot and […]
I am pleased that Graham Appleby is a great deal better informed then I am about the potential for personal video recorders such as the TiVo system to decimate TV audiences. I bow to his expert view! (MW November 16). As for Graham’s clarion call to TV executives everywhere to boycott poster advertising by closing […]
It takes time to convince marketers quality’s better than quantity where customer databases are concerned
Seagram is rebranding its scotch whisky brand Chivas Regal 18 to target younger drinkers. The new design, created by branding consultancy Identica, aims to give the 18-year-old whisky a more sophisticated image prior to a launch in a number of European markets. Seagram launched Chivas Regal 18 three years ago in the US and it […]
MediaCom TMB has won the £5m Young’s Bluecrest Seafood buying and planning account after the business was moved out of Starcom Motive. A pitch was held following the merger of the Young’s and Bluecrest frozen food groups. The account will be worth £2.5m until March next year, but the budget is expected to double during […]
Diageo-owned Guinness is reviewing its advertising with a view to consolidating its £50m creative account in a single global agency. Saatchi & Saatchi, which holds the £14m Guinness account in Africa, and Abbott Mead Vickers.BBDO, which handles Guinness advertising in the UK worth about £20m, are pitching head on for the global business. The pitch […]
First Drinks Brands has appointed Stephen Gater as marketing manager for its malt whisky brands. Gater who was previously marketing manager for Irish whiskies at Pernod Ricard will be responsible for overseeing all marketing for the Glenfiddich and The Balvenie brands. He will report directly to First Drinks marketing director Tony Scouller. Gater takes over […]
Focus Do It All is understood to be reviewing its £7.2m media and creative accounts. The move comes just two months after a review of agency arrangements for retailer Wickes. It is understood that BDH TBWA has been asked to repitch for the Focus Do It All creative account. A number of agencies have also […]
Point-of-purchase offers the very last chance to influence a consumer’s decision, yet it is often the last thing marketers consider. Perhaps it’s time to stop treating it as an afterthought.
Scottish Courage, in what it claims to be a world first, has signed US band Fun Lovin’ Criminals to perform a previously unheard track in its new ad for premium packaged American lager Miller Genuine Draft. Created by Scottish Courage roster agency Rainey Kelly Campbell Roalfe/Y&R, the ad will appear on TV and cinema. Set […]
The Greater London Authority (GLA) has selected corporate identity designs by EURO RSCG Wnek Gosper, putting the agency in pole position for a place on the roster for its £10m account. The agency, which helped Ken Livingstone to victory in the mayoral elections, won a three-way pitch against Future Brand and Springpoint. The selection panel […]
The polls are fast approaching, but an issue as complex as European integration will need an image overhaul before it can gain the kind of political attention it deserves, writes John Shannon.
Railtrack Property has approached outdoor contractors to identify new advertising sites so it can add to its existing portfolio of billboards on land it owns by roadsides. The company is keen to reward contractors which do not have an existing relationship with the company. This means Maiden and JC Decaux subsidiary Mills & Allen have […]
New technology makes it possible to produce videos on computer, which has sliced production costs. So why are some clients still paying over the odds for their corporate videos?