Digest

Freeloader.com, the advertising-funded games specialist, is ‘poised to define a new genre in entertainment and gaming on the Internet’ with the launch of its first episodic Internet drama – ‘Halcyon Sun’.

This is also the first Freeloader.com game to be launched with in-game sponsorship that allows advertisers to customise their ads for individual users. Subsequent episodes will be launched on a fortnightly basis. Freeloader.com chief executive Harry Holmwood says: ‘Our users want world-beating free, quality entertainment, our advertisers want results. We’re serious about giving both groups what they want.’

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