Golley Slater lands £2m SuperMax 3 launch

Sterling Four, the UK-based disposable razor manufacturer, has appointed Golley Slater to launch its new product, SuperMax 3, following a three-way pitch. The account is understood to be worth more than &£2m.

The media buying and planning is with TCS Media. No one at Sterling Four was available for comment on the agency appointment.

The launch next spring will be supported by TV and press advertising. Already successful in the US, SuperMax 3 is poised to be the first three-blade fully disposable razor on the UK market.

The campaign aims to make consumers aware of “better disposable razors” and to encourage them to trade up to SuperMax 3. Sources state that in the US, Sterling Four has 26 per cent of the disposable razor market. The company currently produces SuperMax, a twin-blade disposable razor, for the UK.

Golley Slater managing director Simon Parker says: “Market research shows there is great potential for a three-blade disposable razor. The launch will be followed by tactical advertising as the razor’s distribution extends into pharmacy and grocery outlets in the UK.”

Sterling Four does not manufacture system razors but, according to sources, there are plans to enter this sector and take on Gillette, the market leader.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here