Jesus wants me for a Pokémon

Realising that this is what Christmas is all about – ie nothing to do with religion – I was most upset to read on page 8 of Marketing Week (October 26) that the toy industry has failed to unearth a knock-out Christmas product.

This is, of course, something the church has been trying to do (unearth a knock-out Christmas product, that is) for years, since the invention of television, marketing and toys.

Picture the scene, some two thousand years ago, as two weary travellers, one heavy with child, one heavy with gear from “Ye Olde Toyes Are Usse”, arrive at Ye Olde Hollidaye Inne, Bethlehem.

Father to be: “I say, young man. My wife is nearly due. Perchance a room?”

Receptionist: “Sorry. mate, we’re full. And you’re not bringing that bl**dy donkey in here either.”

Father to be: “But surely you can see my wife is heavily expectant! Have you not even the smallest of rooms?”

Receptionist: “No. Sorry, mate. As I said, we’re full. After all, it is Christmas! It’ll be miraculous if you can find anywhere to have your child delivered this time of year, mate. Mind you, we have got an empty barn outside back

“And get that bl**dy donkey out of here And what the hell do those three geezers with their gold, frankincense and myrrh think they’re up to over there? Oy! You three! OUT!”

Although I’m not a religious person myself (religion having been invented to keep the rich rich and the poor poor – I am well able to keep myself poor without the aid of a cleric), I often wonder why anyone bothers with the religious aspect at all, especially as the supermarkets, DIY stores et al have been peddling their overpriced, plastic, festive rubbish for weeks now.

Yours in ye olde despair.

Edward Moss

Edward Moss Communications


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here