Prudential hires Halifax boss to head up new e-commerce arm

Prudential Financial Services has poached Halifax online chief Jaz Faggu, to head the newly created e-commerce division within its marketing department.

Faggu will be the new head of e-commerce and direct, a post that has been created following the merger in September of Prudential’s group pensions and retail divisions.

Faggu will report directly to the marketing director, Sean Tomkins, as well as to Rodney Baker-Bates, the chief executive of Prudential Financial Services.

Faggu says: “The on-going restructure is intended to make the company more customer-centric. The e-commerce department will be looking at creating a virtual Pru.”

Expansion plans for the e-commerce division include providing multi-channel financial opportunities for customers, through Internet and mobile phones.

Earlier this year, Prudential moved into mobile financial services – teaming up with Vodafone-Airtouch – which will allow mobile phone users access to Prudential insurance products. The merger of the pensions and retail divisions forms part of a major restructure at Prudential, and has prompted many departures from the retail side of the business.

Prudential Retail’s managing director Roger Flynn, marketing director Frank Wilson and head of brands Stephanie Campbell all left following the merger.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here