We did it before Freeloader.com

I read with interest your article on Freeloader.com (MW November 2), in which you say (or rather, from the quote marks, I guess they say) the launch of Freeloader’s first episodic Internet drama defines “a new genre in entertainment and gaming on the Internet”.

Far from being the first in its field, Freeloader is at least a year and a half behind us at BE Studios Ltd (and before us, our creative director, Ted Evans, at sister company EPG Studios).

BE Studios has been creating award winning, browser-based, episodic and community-based murder mysteries, stories and entertainment since the beginning of 1999. The Cypher and S.P.I.T.E can be found at gameplay.com; Crepe de Chine will shortly be launching on peoplenews.com, and a number of other products for iTV, broadband, WAP and other platforms are currently in development.

The Cypher and S.P.I.T.E have won five gold international awards between them. Crepe de Chine has two Invision New Media awards from this year’s presentations and is a nominee for an EMMA 2000 award. These products have a combined registered user database of 12 million, and hits (on the sierra/won.net licence for The Cypher and S.P.I.T.E, which ended December 1999) reached over four million a week.

All BE Studios products are created with inbuilt opportunities for subtle commercial applications billboards in cityscapes, TV and radio ads which are built into clues and puzzles, allowing advertising clients to exploit users’ immersion in the games across their lifetime. Merchandising, sponsorship and product placement are all important parts of the marketing mix that we apply to every game.

I just thought I’d set the record straight. The genre is not new: we invented it! We would be delighted to speak to Freeloader and anyone else who would like to commission original content or license existing content from us. You can see more at the website: www.be-studios.com.

Joanna Berry

Managing director

BE Studios Ltd

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here