‘Don’t worry – I AM holding still!’
The launch of a new product is always a major event, but when a troubled company like Gillette announces a “big launch”, expect an OTT occasion.
The dazzling introduction of Gillette’s new women’s razor, Venus, saw a Marketing Week reporter flown to New York to share the company’s jubilation over the product.
Alongside images of hair-free bodies was the spectacle of Gillette vice-president for global business management, Mary Ann Pesce, posing for pictures, holding a massive Venus. Sadly, we couldn’t get Pesce’s pictures, but instead the Diary is pleased to run a shot of Roger Murphy, general manager, UK, shaving a model’s leg with Venus.