‘Mills & Allen’ faces axe

Mills & Allen, one of the outdoor advertising industry’s oldest brands, is about to be axed by its French owner JCDecaux.

Mills & Allen, one of the outdoor advertising industry’s oldest brands, is about to be axed by its French owner JCDecaux.

The company, which was formed about 35 years ago, was bought at the beginning of last year from Havas (as part of Avenir), by the family-owned street furniture company.

Following the acquisition, Decaux had pledged to keep the brand, but insiders suggest that it makes more sense to ditch the M&A name, especially since the company operates under one sales team.

Jeremy Male, JCDecaux chief executive for Northern Europe, states: “I can confirm that we are considering rebranding.” Male, who joined from rival TDI three months ago, refuses to give any further details.

The move will mean Decaux will have to rebrand more than 12,600 billboards across the UK. It is not known if any plans are in place for its airport advertising division, JCDecaux Sky Sites.

Decaux was set to float on the Paris Bourse at the beginning of this month, but has delayed its offer as a result of the current uncertainty over market conditions.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here