Oddbins launches wine e-commerce website

Off-licence chain Oddbins has unveiled its first e-commerce enabled website, developed in conjunction with new media agency Razorfish.

www.oddbins.com uses a “unique” navigation system and design to let customers browse and buy from a range of more than 1,000 wines and spirits, while relying heavily on Oddbins’ existing house style.

The site is fully integrated into Oddbins’ stock-fulfilment and customer-management system. A free phone customer support team can view online orders, and can give users advice and any further assistance.

Personalisation features include purchase histories, individual tasting notes to help users create virtual wine cellars. There are also recommendations based on user preferences.

Carl Warburg, a producer at Razorfish, says the aim “was to create a site that was much more than just somewhere to pick up a few bottles of wine, but a personable and pleasurable experience, like shopping in an Oddbins store.”

Oddbins commercial director Joe Coyle says the site is “an integral part of our multi-channel offering. It allows us to strengthen our relationship with existing customers and develop relationships with new customers”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here