Carat plans centralised media negotiating arm

Carat Group UK is centralising trading negotiations with major media owners across its three media companies, Carat, BBJ Media and Feather Brooksbank.

All three businesses will remain as separate operating companies and the change will not affect their independent strategic media planning and buying operations.

The move follows recent consolidations and changes in media ownership, with Carlton and Granada now dominant. Carat UK, a subsidiary of Aegis Group, says the position was “further crystallised” by Carlton’s acquisition of HTV and their appointment to handle advertising sales for Scottish Media Group.

Ray Kelly, chairman of Carat Group UK and chief executive of Carat Northern Europe, says: “We are concerned about media consolidation. Having discussed the implications with our customers we have decided to deploy our strength in a way which allows us to continue to deliver exceptional media value to our clients.

“It is clear size matters to media owners. It must also matter to those who buy from them.”

Carat Group UK estimates its total billings for 2001 across Carat, BBJ and Feather Brooksbank will reach more than £1bn, making it the largest media buyer in the UK with a market share of about 13 per cent in most media markets, and 16 per cent in TV.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here