Mars chief quits for Jacob’s Bakery

Danone-owned Jacob’s Bakery has appointed Graham Hunter – the man behind the launch of Mars Celebrations – as its marketing director for the UK and Ireland.

Hunter spent ten years at Mars, working on Mars Bar, Galaxy and Celebrations, where he was most recently European central marketing brand leader. He reports to UK, Ireland and New Zealand managing director, Lorna Davies. It is not clear whether Mars has replaced Hunter.

Davies says: “Hunter’s arrival coincides with our plans to rejuvenate the entire company.”

Hunter adds: “Joining Jacob’s at this time will be extremely challenging and invigorating.” Hunter joins Jacob’s as it prepares to move its marketing operations from Liverpool to London to streamline communications. The company declined to comment about the future of existing marketing staff, or whether the department will expand.

Jacob’s has been hit by the departure of several marketers in recent months. Paul Cousins quit to become a director of marketing consultancy Catalyst and was replaced as marketing director by Barbara Reid earlier this year (MW January 27).

But Reid announced her departure after just seven months (MW August 17), returning to her native Canada. Her position had been temporarily filled by Anne Eltchaninoff, chief marketer on Danone’s European biscuit brand Lu (MW October 12).

Jacob’s new product development manager Sally Addenbrook decided to join Cousins at Catalyst (MW September 14), while brand manager Alison Ireland has moved to confectioner Leaf to take up a similar role.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here