I read with interest your article on Freeloader.com (MW November 2), in which you say (or rather, from the quote marks, I guess they say) the launch of Freeloader’s first episodic Internet drama defines “a new genre in entertainment and gaming on the Internet”. Far from being the first in its field, Freeloader is at […]
News International’s The Sun has put a new celebrity-focused TV branding campaign into research. The last time The Sun embarked on a major branding campaign was in 1998 under then marketing director Ellis Watson. The Sun’s new marketing director, Nick Canning, joined News International’s News Group Media from KP Foods, where he was also marketing […]
BBC Worldwide has promoted Susannah John, the ad manager for its Lifestyle Group of magazines, to advertising director for the unit. John takes over from Justine Southall, who has held the position at the same time as being publisher of Eve. Southall will continue solely as publisher of Eve, which launched in August, and report […]
The Internet is about to witness a new era of digital poster and point of sale advertising, according to a new UK company gearing up for a full-scale launch next year. London-based Direct Broadcasting Corporation (www.dbconline.com) claims to have developed a “state of the art, comprehensive media management suite” that allows users to control digital […]
Virgin Megastores hopes its new ad campaign will turn the tide for the high street retailer by injecting enjoyment and experience back into music buying.
The Rugby Football Union has appointed Paul Vaughan, a top director at sports marketing agency Octagon, as its first commercial director. Vaughan, executive vice-president of Octagon Marketing, will take up the post in February. He will report to RFU chief executive Francis Baron and will be responsible for marketing and sales, including sponsorship, merchandising and […]
Prudential Financial Services has poached Halifax online chief Jaz Faggu, to head the newly created e-commerce division within its marketing department. Faggu will be the new head of e-commerce and direct, a post that has been created following the merger in September of Prudential’s group pensions and retail divisions. Faggu will report directly to the […]
Voluntary Service Overseas (VSO) has appointed the Leo Burnett Group to its £1m advertising business. VSO, the international development charity that places British volunteers on projects to tackle poverty in the developing world, saw pitch
You may mock our ‘director of first impressions’ (Diary, MW October 26) but we believe that our flair for doing things differently is crucial to the success of our business. In today’s competitive environment, where companies have to strive consistently for sustainable differentiation between themselves and their competitors, the old saying “It’s not what you […]
Thank goodness writers like Rob Furber (Marketing Week October 26) are recommending that companies pay more attention to customers consistently across all communications channels before they start pouring millions into CRM systems. In a recent Database Group survey, we managed to put some interesting metrics on the situation. In most sectors, the percentage of companies […]
Seven Seas has signed up former Wimbledon tennis champion Pat Cash to be the spokesperson for its Seven Seas Pure cod liver oil as part of a &£5m marketing drive. It is the first time the company has signed a celebrity to be its spokesperson. The deal includes a Pilates exercise video, starring Cash, in […]
It’s important to correct the impression conveyed in recent reports about our relationship with Burger King and with McDonald’s. We have recently chosen to work with Burger King on a promotion for Walking With Dinosaurs but this does not, in any way, preclude our hope to work with McDonald’s on other initiatives in the future. […]
Established companies like Boots and British Telecom could learn a lesson from ICI’s decision to jettison its imperial past and specialise.
The outdoor research unit Postar’s former managing director, Richard Holliday, has unveiled details of his new outdoor advertising company, Firstlight Posters. From January next year, the company is to build new scrolling back-lit units at the rate of 100 a month with a target to build over 1,000 by the end of October 2001. Firstlight […]
Sterling Four, the UK-based disposable razor manufacturer, has appointed Golley Slater to launch its new product, SuperMax 3, following a three-way pitch. The account is understood to be worth more than &£2m. The media buying and planning is with TCS Media. No one at Sterling Four was available for comment on the agency appointment. The […]