Month: November 2000

BMP DDB tops MW reputations poll

Marketing Week

BMP DDB has knocked J Walter Thompson off the number one slot in Marketing Week’s Agency Reputations survey and has snatched top position for creativity from Bartle Bogle Hegarty. It is the first time since 1994 that JWT has failed to take the top slot, and only the second time in the 12 years the […]

Supermarkets in battle for survival

Marketing Week

Sainsbury’s and Safeway are battling to stay in the supermarket sector, one armed with DM, the other with high profile ads. The industry is watching not just for the victor, but for the winning marketing medium.

Clubbing TV channel in agency hunt

Marketing Week

Rapture TV, the youth television channel, is seeking a creative agency to spearhead an advertising push worth up to &£3m next year. The channel, which started broadcasting 24 hours a day last July, has moved its media planning and buying account out of BBJ and into MJ Media, a subsidiary of Total Media. Managing director […]

EU proposal threatens e-commerce

Marketing Week

A new European Union law, expected to be ratified by the end of the month, may jeopardise the future of e-commerce in Europe, according to marketing and media industry organisations. The proposed law stipulates that, in future, cross-border online disputes between e-commerce companies and their customers should be handled by courts in the consumer’s country […]

A personal view of the Marketing Week Agency Reputation Survey

Marketing Week

Although the catalyst for the BBC’s advertising agency review which I initiated in the spring was the integration, for the first time, of all the corporation’s public service brands, the rationale for the review was the need to articulate the precise role of agencies. Were we looking for integrated communications, outstanding creativity, superb planning, account […]

Collins makes a show of herself

Marketing Week

Last week’s Diary logged the travails of Booth Lockett Makin associate director Gary Jones, who became trapped in a bank. This week, corporate identity consultancy Glazer has nominated strategy director Isabel Collins for another Mr Blobby mishap award. Renowned for failing to master even the simplest piece of technology, Collins recently excelled herself at a […]

Carat plans centralised media negotiating arm

Marketing Week

Carat Group UK is centralising trading negotiations with major media owners across its three media companies, Carat, BBJ Media and Feather Brooksbank. All three businesses will remain as separate operating companies and the change will not affect their independent strategic media planning and buying operations. The move follows recent consolidations and changes in media ownership, […]

Are women their own worst enemy?

Marketing Week

As a businesswoman and entrepreneur I am depressed by the same old research telling women the same old thing about promotion, pay and prospects (MW November 16, “Report shows women still poorly represented in ad industry”). And yes, I know it’s been getting worse for women – even in the research industry – but they […]

Put to good use

Marketing Week

Nifty palm-top gadgets and experienced field operators may well be speeding up the acquisition of in-store data, but confident, targeted analysis remains the real currency.

Zurich Financial has many faces

Marketing Week

I refer to your article (MW November 16) “Zurich hands £4m O&M insurance brief to Joshua”. We should like to reiterate our position relating to our brand approach – a point we do not feel is entirely clear from your article.

Britannic awards £2m account to The Bridge

Marketing Week

Britannic Asset Management, the fund management arm of insurance company Britannic, has appointed Glasgow-based agency The Bridge to its &£2m creative account. The appointment heralds a new marketing initiative on the fund management side of the business. It intends to begin a brand-building advertising campaign in January. BAM will broaden its advertising from trade to […]

BMP scales the sunlit uplands

Marketing Week

Consistency is a rare virtue in advertising agency circles – but J Walter Thompson has had it in spades. For most of the last decade it has managed to dominate the annual Marketing Week ad agency league table – which monitors reputations where they really matter: among senior clients. Not this year, though. It has […]