MTVi, the online division of music channel MTV, is accelerating its UK Internet strategy and has announced a number of appointments as part of its “extensive” UK marketing push. Simon Downing, who joins from Electronic Arts, becomes UK marketing director. His brief is to develop a marketing team that will work with both the broadcast […]
Coca-Cola Great Britain has appointed Soul to handle the Fanta account, worth more than &£3m in the UK. The agency was first used by the company to create a UK campaign for Coke Auction, the website that allows consumers to bid for goods using can ring-pulls that they have collected. It is understood that Soul […]
Richemont, the Swiss luxury goods group, has appointed CIA to handle its £70m centralised media buying and planning business across Europe, following its pitch against Initiative Media, MindShare and OMD.
The latest Quality of Readership Survey includes new data which shows 69 per cent of readers across all paid-for magazines have taken some form of action after reading their chosen publication. The data also shows that 55 per cent of readers of national newspapers and newspaper supplements behaved in at least one of four ways […]
JWT’s reign as the best agency has come to an end with Marketing Week’s 12th annual Agency Reputations Survey. BMP has ousted the agency from the top of the table in a year which has been marked by clients’ radical reassessment of the service
New technology makes it possible to produce videos on computer, which has sliced production costs. So why are some clients still paying over the odds for their corporate videos?
A new European Union law, expected to be ratified by the end of the month, may jeopardise the future of e-commerce in Europe, according to marketing and media industry organisations. The proposed law stipulates that, in future, cross-border online disputes between e-commerce companies and their customers should be handled by courts in the consumer’s country […]
Carat Group UK is centralising trading negotiations with major media owners across its three media companies, Carat, BBJ Media and Feather Brooksbank. All three businesses will remain as separate operating companies and the change will not affect their independent strategic media planning and buying operations. The move follows recent consolidations and changes in media ownership, […]
AXA Sun Life, the life insurance brand of the insurance and asset management company AXA, has appointed the former marketing director at Prudential Retail, Frank Wilson, as its new marketing director. Wilson will control all marketing activity and takes over the role of marketing strategy director from Rob Lee, who has been given the title […]
Guinness is relaunching its Guinness.com website, with customised content to suit visitors’ interests and social lives. Designed to increase stickiness and build a stronger sense of community, it now features microsites such as Guinness Guide To Football and Four Steps To Relaxation. New visitors are asked to fill out an online form, providing information on […]
Translucis welcomes the discussion raised in your news analysis on our new plasma screen-based system that will allow brand owners to reach 18to 24-year-olds in bars, clubs and pubs (MW November 16). Please do, however, reassure your anonymous contributor that we will not be “bombarding” him with messages “while enjoying a quiet pint” (MW November […]
We were delighted to read about our European car ad survey (MW November 2), but surprised that you chose not to credit the source of your story. For reader clarity, the findings came from RADAR – new independent communications planning research from Media Futures. This multi-country study covers consumer attitudes on 19-plus different media, 11 […]
Good Causes could be tapped to pay fines incurred by The People’s Lottery should it fail to meet deadlines when installing terminals or prove incapable of making the next Lottery licence run on time, according to the game’s regulator. The National Lottery Commission is considering bids to run the next Lottery licence from Camelot and […]
I am pleased that Graham Appleby is a great deal better informed then I am about the potential for personal video recorders such as the TiVo system to decimate TV audiences. I bow to his expert view! (MW November 16). As for Graham’s clarion call to TV executives everywhere to boycott poster advertising by closing […]
The retail arm of electricity generator ScottishPower has entered into a partnership with PC manufacturer and retailer Tiny Computers, to introduce a range of computer products to its out-of-town stores for the first time. ScottishPower has 190 outlets within the UK, through which it sells white branded goods, marketed under the ScottishPower banner. It has […]