£7m Army recruitment up for grabs

The Central Office of Information (COI) is reviewing the £7m plus Army recruitment creative and media accounts as part of a shake-up affecting all advertising and marketing services suppliers.

The Central Office of Information (COI) is reviewing the &£7m plus Army recruitment creative and media accounts as part of a shake-up affecting all advertising and marketing services suppliers.

Saatchi & Saatchi holds the Army recruitment creative account and handles media planning. Media buying is through MediaVest. Other media agencies, including MediaCom TMB, Universal McCann and Carat work on different Army accounts.

The COI has issued a tender document covering everything from advertising, media planning and buying to PR and marketing planning. A minimum of three agencies will be invited to pitch for the business.

The contract will be for up to five years, subject to annual renewal and the deadline for requests to participate in the process is December 29. The COI intends to award the contract by April 1 2001 on behalf of Recruiting Group, part of the Army Training and Recruiting Agency.

The COI says the successful agency will need to have a regional network capable of providing account management support to 10 brigade areas across the UK.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here