Poster contractor BlowUP Media has won the contract to build and sell advertising hoardings on the outside of NCP car park buildings.
The European poster company, which launched in the UK three months ago, builds giant poster displays averaging 140m sq in size.
The company already has 280 permanent sites in Europe, and also operates a service to cover scaffolding.
BlowUP managing director Mark Bracey says: “We will now be able to offer unprecedented opportunities in all key cities in the UK and will be able to construct the first national giant banner campaign.”
BlowUP is conducting a review of the car park operator’s estate, and says it is unable to confirm the number of sites it will build.
The company has a unified pricing and booking system. BlowUP claims its one price for a site covers all necessary costs including production. It says this is to enable advertisers to know, as early as planning stage, how much they will be paying.
BlowUP Media is part of the German Stroer Group, and has offices in Germany, France, Spain and has recently set up in the UK. Its central sales and marketing office is based in London.