Front Row Television unveils ad campaign

Front Row Television, the pay-per-view movie service, is launching a national television advertising campaign to promote the service’s increased choice of programming. The campaign, created by Banc, breaks on December 8 and comprises two 30-second executions. Media has been bought through New PHD. One shows a couple at home tossing a ping pong ball into various containers in order to choose their movie, while the second has two girls basing their choice of viewing on the colour of the underwear worn by the builder working outside the flat. The campaign’s message ‘Front Row – You decide’ aims to reinforce the service’s increased output, which includes 85 per cent of the available titles at the UK Box office.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here