Front Row Television unveils ad campaign

Front Row Television, the pay-per-view movie service, is launching a national television advertising campaign to promote the service’s increased choice of programming. The campaign, created by Banc, breaks on December 8 and comprises two 30-second executions. Media has been bought through New PHD. One shows a couple at home tossing a ping pong ball into various containers in order to choose their movie, while the second has two girls basing their choice of viewing on the colour of the underwear worn by the builder working outside the flat. The campaign’s message ‘Front Row – You decide’ aims to reinforce the service’s increased output, which includes 85 per cent of the available titles at the UK Box office.

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