Waxing lyrical with the stars of the future

“Star-studded” was the operative phrase at the recent launch party of pay-per-view Internet service Futurcast, held at the London Planetarium.

Eastenders barmaid and pop star Martine McCutcheon lent herself to the event, while rumours abounded that inmates from Big Brother would be wheeled out to light up the night.

But the most unexpected appearance of the evening was eccentric astronomer Patrick Moore, who was spotted propping up the bar.

Unfortunately, the Diary failed to grasp that the Planetarium shares premises with Madame Tussauds and tried to speak to Moore – who turned out to be a waxwork dummy. Perhaps it was the beer talking, but the incident certainly brought a new meaning to the phrase “seeing stars”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here