Ask Jeeves loses chief executive

Andrew Hart, chief executive of Ask Jeeves UK, is quitting the Internet search engine to join Diageo as global chief executive of its media company, Translucis.

Hart, a former managing director of Sunday Business and senior vice-president of IDG’s client services for Europe, the Middle East and Africa, will take up the role in the New Year.

Hart will be based in the UK and is expected to launch a recruitment drive for marketers for the division.

He will spearhead the global roll-out of “plasma” TV screens made by Translucis, which broadcast ads and promotions in UK pubs and bars.

The screens allow Diageo to measure the effectiveness of ads carried on the network in terms of immediate sales (MW November 16). The system is linked to EPOS points to measure a brand’s on-screen exposure and sales at each venue. Hart will initially focus on securing business partners for Translucis.

UK managing director Chris Copeland will oversee the UK rollout of the system early in the new year.

Diageo stated its intention to develop e-commerce opportunities for its drinks divisions earlier this year. Food brands will not form part of the strategy, as Pillsbury has been merged with US company General Mills and Burger King is being floated.

Hart has been replaced temporarily at Ask Jeeves UK by George Lichter, president of Ask Jeeves International.

Adrian Cox, vice-president of marketing, will take on responsibility for commercial operations, overseeing the sales team.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here