Egg director makes abrupt departure

Egg, the UK’s first stand-alone Internet bank, has lost Tony Anderson, its high-profile retail marketing director.

Anderson, who was poached from easyJet earlier this year, says he left Egg by “mutual consent” last week.

He refused to comment on his future plans and a replacement has yet to be found.

Anderson’s brief was to turn the Egg brand from an online bank into a broad-based retailer.

The abrupt nature of his departure will be a blow to the company which is under pressure from shareholders to curb losses.

Egg was also involved in a disappointing float earlier in the year and the subsequent change in business strategy may have frustrated him.

Egg, which is majority-owned by Prudential, has become one of the best-known brands in the UK with its surreal form of advertising.

But highly competitive bank rates and a &£30m ad spend contributed to a &£115m loss in the nine months up to September.

It hopes the losses will be raked back by cross-selling new products to its 1.2 million-strong customer base. The bank says it expects to break even in the fourth quarter of 2001.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here